Microsoft Activation : All’s well

Windows 7 build 7600

Windows 7 build 7600 (Photo credit: Wikipedia)

Ever first in line to slag off those chaps in Redmond, I was seething when a dodgy motherboard forced me to re-install Windows 7 and provided the unhelpful status update that my copy of Windows was not authentic. True to form, the Microsoft online help text – I was searching for a way to purchase a new product key to get round said failure-to-activate – kept pushing me towards Windows 8. Bloody annoyed then as I assumed I would be stymied by no further sales of Win7 access. I stepped slowly through the online activation process to be referred to a Microsoft Support phone number. OK – so it was freephone; what did I have to lose by calling ? Imagine my pleasant surprise when, having gone through a validation process with their non-English-as-a-first-language call centre, I was rewarded with a pukka installation ID which duly got my copy of Win7 legalised and online. Limited pain; a helpful and efficient call centre agent; no language difficulties; a working and legal copy of my OS. Nicely done, Microsoft. Now, if only I can get them to see the strategic error of their ways (licensing quicksand, short-termism, derivative product development, knee-jerk technologising ….) then it might just be worth buying the odd bundle of MSFT shares ………


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