PCPro Pop Ads Madness kills iPad viewing
The inclusion of a overlay pop ad banner when viewed on the iPad is not going to do much for readership of the PCPro website. Seems desperate give that their screen real estate already includes in-line advertising, and strangely does not appear when browsing the same pages from the desktop. The iPad banner wiggles and moves as the viewer tries to scan the article. Any resizing and it disappears – phew – but then jiggles into view a few seconds later. Nauseating, distracting and counter-productive. This is not the same as the recent revamp of news emails from TechRepublic – which have had, I suspect, a similar impact on click-thru’s by highlighting the journos more than their articles – but is another example of poorly thought out content presentation.
Take a leaf out of Wired UKs site – a well laid-out summary of key articles which draw the eye nicely, and avoid clutter without devaluing on-page adverts. Sites like PCPro and TechRepublic should lead the way in presentation – otherwise good review and news sites that could start losing readership when they flaunt the basics in web design.
Need to sort this, chaps, else readership will suffer.