When Unlimited isn’t
PC Pro reports today that the UK’s Advertising Standards Authority (ASA) has thrown out a complaint against The Carphone Warehouse. Its spin-off, e2Save, was offering an “Unlimited data” deal on the Blackberry 9000 which actually has a 250MB data limit. Apparently, the basis for this – and rejecting a similar complaint against Orange – is that 250MB is “…. far in excess….” of the data an average user would expect to use. Not sure what planet they are on at the ASA but this is complete cobblers. Once again, plain ignorance or simple compliance with the industry means that such ‘un-unlimited’ usage deals still proliferate, with the fair-usage limits buried in small print. Triffic !