When Unlimited isn’t

Carphone warehouse main office

Carphone Warehouse main office (Photo credit: Wikipedia)

PC Pro reports today that the UK’s Advertising Standards Authority (ASA) has thrown out a complaint against The Carphone Warehouse. Its spin-off, e2Save, was offering an “Unlimited data” deal on the Blackberry 9000 which actually has a 250MB data limit. Apparently, the basis for this – and  rejecting a similar complaint against Orange – is that 250MB is “…. far in excess….” of the data an average user would expect to use. Not sure what planet they are on at the ASA but this is complete cobblers. Once again, plain ignorance or simple compliance with the industry means that such ‘un-unlimited’ usage deals still proliferate, with the fair-usage limits buried in small print. Triffic !

1 Comment

GeezerJanuary 31st, 2009 at 5:26 pm

And yet the ASA continues to harang device manufacturers for showing phone usage that is too fast or suggests better screen quality. Bloody ridiculous.

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